Vanish wanted to target the so-called Laundry Experts and Additives in Germany whose only function is to treat ONE singular stain. Who needs that when Vanish can treat them all?
The animatic tested so well that this ad was adapted for 6 different European countries and even reshot in France.
My Role: Lead creative to conceptualise, script and execute this project along with my team at Havas Germany.
Team Credits:
Account Director – Laura Blebea / Jana Grund
Creative Director – Karsten Brommenschenkel / Juan Leguizamon
Senior Producer – Judith Domogalla
Associate Creative Director – Sarah Roach
Senior Copywriter (German) – Petra Rauschenbach
Art Director – Daniel Azar / Michael Boucke
Copywriter – Noel Thattil
