As part of the student briefs, Spotify wanted to bring in a cultural shift in behaviour when it comes to people listening to the radio while driving their cars in the USA.
We used the insight of how people measure distances with songs and decided to give Spotify’s daily drive playlists a whole new meaning with Milesongs - the songs you play to measure your way.
1 x Gold Best of Show, Miami Ad School (Madrid)
1 x Bronze The Young Ones (One Club of Creativity)
1 x Shortlist (New York Festivals
My Role: Conceptualised, scripted and executed this along with my lovely team from Miami Ad School Hamburg, Buenos Aires and Madrid.
Team Credits -
School – Miami Ad School (Madrid / Buenos Aires / Hamburg)
Mentor – María Molina
Art – Nhi Bui
Art – Daniela Cadenas Pacinelli
Concept / Copy - Noel Thattil
