The iconic Land Rover Defender made its way to India in the most resilient way possible, just as fitting to the car as can be. At a time when the world stood still and couldn't figure car launches and event experiences, we created one of the first virtual car launches in India. As part of the experience, we built an entire Land Rover Defender immersive microsite experience where users could witness the legacy of the vehicle along with interactive stories and points of sale.
My Role: As a Creative Consultant during the pandemic, I took the lead on this project, co-ordinating with the client servicing team and the 2D/3D designers to conceptualise, envision and execute this highly lauded work. I was also responsible for all UX, Collateral and Website copy and the launch's MC script.
