Vanish Laundry Booster's new campaign highlights its product benefits but with a twist. We came up with a film that shows how today’s generation of parents are socially active yet conscious (read: creative) enough and so they find fun ways to restyle their clothes to fit different occasions.
My Role: Concept, copy and scriptwriting along with my art partner at Havas Germany.
Vanish - More than a Shirt 20" GER TVC
Vanish - More than a Shirt 30" ENG OLV (with guide tracks)
We also had a great time creating Social Media assets with the bonus footage!
Team Credits –
Account Director – Laura Blebea
Experience Executive Creative Director – Juan Leguizamon
Associate Creative Director – Sarah Roach
Senior Copywriter – Petra Rauschenbach
Producer – Judith Domogalla
Concept / Art Director – Graziella Elschker
Concept / Junior Copywriter - Noel Thattil
Junior Art Director – Michael Boucke
