Strepsils wanted to launch a brand new Global Creative Platform across major markets by repositioning themselves as the leading Sore Throat expert.
My Role: Concept, Script, Production. As the only junior team to come up with the winning concept from Havas Germany, I helped build the new claim along that established Strepsils' communication roadmap for the next few years.
Dobendan (Strepsils) Range Copy 30" - German
Strepsils product OLV 15" - English
Strepsils - Own Every Moment Manifesto (internal)
Team Credits –
CCO – Eric Schoeffler
Group Account Director – Silke Joosten Wallee / Harald Jaeger
Account Director – Gaelle Frapaise / Jana Grund
Creative Director – Karsten Brommenschenkel
Head of Production – Nadine Baltes
Associate Creative Director – Sarah Roach
Senior Copywriter – Petra Rauschenbach
Art Director – Gudrun Ehrbar
Junior Art Director – René Strahl
Concept / Junior Copywriter – Noel Thattil
